The Dapper Diplomat, based in Dallas, Texas, imparts etiquette expertise nationwide.

hotels and resorts

The lifetime value of a single guest to a four- or five-star property can quickly reach six figures. Every luxury property general manager and human resources director knows the toughest challenge is to train front-level crew and mid-level managers with the knowledge they need to make every guest feel special. 

Financial planners 

Few markets are as tough to gain trust in as wealth management. The best financial planners know taking care of their clients with consistent and meaningful experiences will garner referrals to friends and family, instantly establishing the kind of trust that matters most.

Wedding planners

Luxury wedding clients make decisions about their vendors based largely on two factors: how good their work is and how likable they are. In today's Instagram world, it's not hard to showcase great work. However, demonstrating your thoughtfulness, appreciation, and taste is what will set you apart. 

real estate brokers

For most people, a real estate transaction is the single biggest purchase in their life. Making them feel at ease with the person guiding and advising them paves the way to reducing stress and making the experience enjoyable.  Communication is key, and distinguishing yourself makes the relationship succeed.

luxury car dealers

Consumers shopping for an upscale vehicle expect an extraordinary experience. With dealerships offering prospective buyers' gourmet coffees from on-site bistros and guided retail experiences for car accessories, salespeople have to move from knowing only about the product to embracing five-star hospitality principles.


Many leaders are plucked from the ranks of middle-management and need grooming to fill the part of company representative. Other, more-tenured executives are farther along in their careers, making it hard to relate to younger executives who have different ideas about professional behavior. Entrepreneurs face the pressure of impressing venture capitalists and established suppliers with years of experience polishing their brands.